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What Does a REALTOR© Do?

Brandon Grosse

Brandon is our managing real estate broker with experience since 2001 in professional sales...

Brandon is our managing real estate broker with experience since 2001 in professional sales...

Feb 8 3 minutes read

Overall, a REALTOR© should be seen as a trusted advisor, partner, and friend. To obtain the trademarked title, he/she has accreditation through and membership in the National Association of Realtors. Furthermore, and similar to a professional relationship with a financial advisor or an attorney, your REALTOR© should be an honest, upstanding, and reputable professional. He/she should be licensed in real estate and depending on your specific needs, he/she should have several years of experience and sales history in various aspects of Real Estate, including residential, commercial, multi-family, etc.

Laws can differ by state, but here are a few examples of specific services REALTORS © can provide for their clients:

  • Comparative Market Analysis (CMA) — an estimate of the home's value compared with others. This differs from an appraisal in that property currently for sale may be taken into consideration.
  • Total Market Overview — an objective method for determining a home's value, where a CMA is subjective.
  • Broker's price opinion — estimate of a property's value or potential selling price.
  • Real estate appraisal — in most states, only if the broker is also licensed as an appraiser.
  • Exposure & advertising — marketing the property to prospective buyers.
  • Facilitating a purchase — guiding a buyer through the purchasing process.
  • Facilitating a sale — guiding a seller through the selling process.
  • FSBO document preparation — preparing necessary paperwork for "For Sale By Owner" sellers.

Above all, you should feel comfortable speaking candidly and openly with your REALTOR©. You should ask challenging questions, provide constructive feedback, and discuss your honest feelings, concerns, and goals in selling or buying your home. You should also feel confident in selecting a REALTOR© who will work hard—and has proven results to support his/her promises—in helping you and your family navigate confusing and complicated issues that oftentimes can overwhelm you during the selling/buying process.

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