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The Effects of Staging on a Home Sale

What is home staging?

Wikipedia defines staging as "The act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money." 

For us, it includes color coordination, renovations advice (and subsequent coordination) and preparing home sellers, vendors and photographers to place the property in the best possible light so as to then expose the property to the market to the biggest audience we can show it to through our internet marketing programs.  

Staging a home for sale is very beneficial to expedite the sale process. It is one of the factors that we consider essential to selling any home.  We provide this service free of charge, and believe me, it's not an easy task.  Our stagers spend a considerable amount of time making recommendations for renovations, coordinating those renovations, and then staging a home to make it more appealing to the largest audience of buyers.  Renovation services is something we provide to our clients that is included in our listing commission.   To hear more about our renovation services,  click here and connect with our design and staging specialist to talk about what we can do for you. 

Here are some great before and after shots from a recent project from Greta. She did a great job redesigning and staging this property. 

Greta did an awesome job bringing it all together to give this kitchen a very unique look.

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10 Reasons to Professionally Stage Your Property

  • Look better than other homes on the market
  • Spend 73% less time on the market
  • Typically sell for more money
  • Look better in print and Internet ads
  • Receive more foot traffic
  • End up on a buyer's "must see" list
  • Are viewed by buyers as "well maintained"
  • Are "move-in" ready
  • Have less reasons for buyers to ask for concessions
  • Professionally staged listings "STAND-OUT" in prospective buyers' mind


Below is a graph of what the effects of staging are on the market.

For more information, or to schedule an appointment with our design team, click here. Let our team of experts help sell your home as quickly as possible by broadcasting it to the widest audience possible using the latest design techniques.


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